I built www.FBOverlays.com for several reasons. The first was when I was managing marketing initiatives for a public event. We’ve a seen the frame generator Facebook provides for users. It basically takes your profile picture and adds a picture on top of it. After seeing that its tools rally didn’t fit what I was looking for as far as analytics, and promotional use I created the FBoverlays.com platform.
Facebook has developer tools, API’s, and platforms that allow people to extend the Facebook platform to build a custom experience. Using these tools I created a better tool that allowed users to upload images, create and share the profile page.
The bigger feature was for event owners that needed more analytics on usage of their event frames, page shares, and how many people are helping spread the word using these filters.
It was also a time saving tool as many event owners typically ave a graphic designer or team creating these manually. This tool helped eliminate that need and bypasses hours of graphic deign hourly costs.