Do you shoot at a target with a blindfold on? Then why do you think you can compete in the SEO/SEM world without good preparation and intelligence research. Great SEO campaigns have been because you have prepared. Tools like MOZ.com, SpyFu.com, Google Insights, WebMaster Tools, and more help give you vital information on keywords, report building, target keywords, long tail keywords, competition, opportunities and more. Good SEO/SEM providers are great at research and preparation before any technical need.
I own a full Moz.com multi-account. If you work with me, then I will use this tool and several others to help us collect information for your seo/sem campaign.