I build things that work.
Marketing strategist, A.I. engineer, and business operator with 20+ years across aviation, defense manufacturing, law, and real estate. I write about what I'm learning, ship what I'm building, and occasionally take on partners.
The work covers a lot of ground.
Marketing systems, production A.I., custom software, and the operational infrastructure that ties it all together. Here's what that looks like in practice.
Technology & Custom Software
Websites, member portals, quoting platforms, logistics tools, and subscription systems. Full-stack architecture, hosting, security, and deployment.
Marketing & Growth Systems
Full-stack SEO, SEM, paid media, content marketing, email campaigns, and analytics. The strategy and the execution, from the same person.
A.I. Systems & Agentic Automation
Production A.I. running in live business environments. Conversational intake agents, autonomous coding systems, content automation pipelines, and intelligent quoting engines.
Industries & Outcomes
Private aviation, defense manufacturing, law, real estate, SaaS, and food service. Some as a hired strategist, some as a co-owner with direct stake. The companies, the projects, and what actually happened.
Brand & Creative
Pitch decks, brochures, trade show materials, brand identity systems, magazines, signage, and SWAG. From concept to press-ready files.
A.I. that runs in production, not slide decks about what it could do.
Every system listed here is live, handling real users and producing measurable business outcomes.
Agentic Coding Systems
Autonomous agents that analyze codebases, implement fixes, run validation, and deploy changes across dozens of websites with minimal human oversight.
Conversational Intake
A.I.-powered intake systems for law firms and service businesses. They understand context, qualify leads, collect structured data, and route to the right human.
Content Automation
End-to-end pipelines that research, write, validate, add schema markup, and publish SEO-optimized content at scale with quality enforcement at every step.
What I'm thinking about.
Notes, analysis, and observations on A.I., marketing, search, and the tools that actually move the needle.
Selected work.
FlyUSA: Revenue Projections $22M to $80M
Led full marketing and technology overhaul. Organic leads grew from 0.5% to 11%. Cut PPC cost-per-conversion from $51 to $26. Revenue projections went from $22M to $80M.
View All Work →
Barnes Walker Law Firm
Took over from an external agency. Grew daily organic traffic from 50 to 520 visitors and impressions from 1,500 to 200,000 in 90 days. Generated 80+ qualified leads. They had to hire more attorneys.